Customers who’ve made a purchase on your site are presented with an option to opt-in to receive an email requesting feedback from Google about their experience with your store. If the customer opts-in, they may receive an email after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, appear in your Merchant Center dashboard, and are used for seller ratings.
The Google Customer Reviews program has 4 main features:
Google Customer Reviews opt-in: An offer that appears to all customers after checkout. Users who opt-in may receive an email from Google Customer Reviews asking them to rate their experience with your store.
Google Customer Reviews badge: A badge on your site that helps users easily identify your site with the Google brand. The badge displays the seller rating score of 1-5 stars and can be placed on any page on your site.
Google Customer Reviews survey: The survey is an optional, brief questionnaire that enables customers to rate their purchase experiences with your site.
Seller ratings: An aggregate score that appears on Search ads and Shopping ads, as well on Google Customer Reviews badges. Learn more