How to set up Google Customer Reviews

Google Customer Reviews is a free program that lets you collect feedback from users who’ve made a purchase on your site. Ratings from Google Customer Reviews apply to your seller ratings eligibility. Seller ratings appear on Search Ads, in Shopping ads, and on an optional badge that can be displayed on your site.

How it works

Customers who’ve made a purchase on your site are presented with an option to opt-in to receive an email requesting feedback from Google about their experience with your store. If the customer opts-in, they may receive an email after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, appear in your Merchant Center dashboard, and are used for seller ratings.

The Google Customer Reviews program has 4 main features:

  • Google Customer Reviews opt-in: An offer that appears to all customers after checkout. Users who opt-in may receive an email from Google Customer Reviews asking them to rate their experience with your store. 

  • Google Customer Reviews badge: A badge on your site that helps users easily identify your site with the Google brand. The badge displays the seller rating score of 1-5 stars and can be placed on any page on your site.

  • Google Customer Reviews survey: The survey is an optional, brief questionnaire that enables customers to rate their purchase experiences with your site. 

  • Seller ratings: An aggregate score that appears on Search ads and Shopping ads, as well on Google Customer Reviews badges. Learn more

2. Select merchant center programs

Google customer reviews select merchant programs

3. Enable customer reviews

Google customer reviews enable customer reviews

4. e-retailer set up

Google customer reviews eretailer set up

5. Completed

Once you have enabled your account and completed the enrollment steps, stats about your opt-in metrics, surveys, and seller rating will be available in your Google Customer Reviews dashboard in Merchant Center.

Google customer reviews the survey popup
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